AdPacingBuddyPace, allocate & strategize every ad budget.
AdPacingBuddy reads MTD spend live from Google Ads, Bing and Meta — then auto-paces daily budgets, smart-allocates by performance, and lets an AI strategist surface wins. One click. No spreadsheets.
v3.8.57 · ~16 MB · Chrome · Edge · Brave · Opera · Firefox · Free for 1 account · No card required
Everything a media buyer needs to stop babysitting budgets.
One widget that lives inside your ad platform — paces, allocates, suggests, and applies.
Auto-pace daily budgets
Reads MTD spend live, divides by days left, and writes the right daily budget into every campaign — auto-fills the budget simulator too.
Smart allocator
Shifts spend toward winners using fixed budgets, performance rules, or constraints you lock in. Counts shared budget pools once, not per campaign.
AI strategist
Reads campaigns, conversions, ROAS and CTR. Suggests scale/hold/cut per campaign with reasoning and next steps. Deep-analysis mode for Gemini Pro.
Multi-platform
Works on Google Ads, Microsoft Advertising (Bing) and Meta Ads Manager. One UI, three platforms.
Shared budgets, handled
Detects shared-budget pools automatically and counts the pool once in totals. Your pacing math finally matches the platform's total row.
Pause-aware campaign match
When matching sheet rows to campaigns, paused campaigns are filtered out so your tracked list stays clean.
Google Sheets sync
Paste a shareable sheet link. Pull monthly budgets per account with one click. No OAuth.
Dry-run + undo log
Preview every change before it saves. Every edit is logged per account and reversible.
Cloud sync (optional)
Sign in to save your monthly budgets, sheet links and pace history across devices. Stays 100% local until you sign in.
Spend the budget you have — on the campaigns that earn it.
Three modes built in: Fixed budgets (per-row monthly caps), Smart allocator (auto-shift toward winners), and AI strategist (Gemini reasoning). Lock individual campaigns, set min/max, or hand the whole month to auto-pilot.
- ✓Counts shared-budget pools once — matches the platform total row
- ✓Per-campaign min/max constraints + lock toggle
- ✓Auto-pilot lets the AI navigate Ads pages to gather data
- ✓Bulk-apply with editor or simulator — both auto-filled
PMAX — OWYG drove 62% of conversions at $24 CPA — recommend scaling +$19/day. Pause Search — Generic: 38 clicks, 0 conversions in 14 days. Add "free" as a negative keyword across the Search group.
The senior media buyer in your sidebar.
Ask it anything about the account in plain English. It reads the same campaign, conversion and ROAS data the platform shows you, then proposes concrete moves — bulk-apply with one click or skip what doesn't fit.
- ✓Wins / risks / next steps summary per run
- ✓Deep-analysis mode uses Gemini 2.5 Pro for tougher accounts
- ✓Suggests negative keywords, exclusions, and budget caps
- ✓Auto-pilot can navigate Ads pages to gather more data
Three steps. Then ship.
Drop in your monthly budgets
Type them in, paste two columns from a sheet, or sync a Google Sheet link. Stored per ad account.
Open Campaigns
Click the widget. It sets the date range, reads MTD spend (including shared pools), and computes the right daily for every tracked campaign.
Pace · Allocate · Strategize
Pick a mode. Dry-run shows every change. One click bulk-applies — and auto-fills the budget simulator when Google pops it up.
Days Left = Days In Month − Today + 1 Remaining = Monthly Budget − MTD Spend New Daily = max(0, Remaining ÷ Days Left)
Free for one account. Scale when you need to.
The extension is free forever. Create an account to save budgets in the cloud and unlock the AI strategist. Upgrade to manage more ad accounts.
The extension + 1 ad account saved to the cloud.
- ✓Auto-pace daily budgets
- ✓Smart allocator + shared-budget aware
- ✓Google · Bing · Meta
- ✓Dry-run + undo log
- ✓1 ad account saved in the cloud
- ✓AI strategist (10 runs/mo)
$84 billed yearly · 3 accounts
For freelancers managing a handful of accounts.
- ✓Everything in Free
- ✓3 ad accounts
- ✓Unlimited AI strategist runs
- ✓Pace history + undo (sessions)
- ✓Email support
$264 billed yearly · 15 accounts
The sweet spot for small agencies.
- ✓Everything in Solo
- ✓15 ad accounts · 3 seats
- ✓Deep-analysis AI (Gemini 2.5 Pro)
- ✓Auto-pilot for AI strategist
- ✓Priority sync + 12-mo history
$708 billed yearly · unlimited
For shops and in-house teams that need scale.
- ✓Everything in Agency
- ✓Unlimited ad accounts + seats
- ✓White-glove onboarding
- ✓Slack support
- ✓API access (early)
All paid plans include a 14-day free trial. Cancel anytime. Pay with card or Link 1-click checkout.
Install in 60 seconds.
No store wait. Works in Chrome, Edge, Brave, Opera and Firefox. Safari needs a quick Xcode build.
- 1Unzip the file you just downloaded. If your browser already has an older version, remove it first.
- 2Chromium (Chrome / Edge / Brave / Opera): open
chrome://extensions, toggle Developer mode, click Load unpacked, choose the folder. - 3Firefox: open
about:debugging#/runtime/this-firefox, click Load Temporary Add-on, pickmanifest.json. - 4Pin the icon, open Google Ads, Bing Ads or Meta Ads Manager, refresh the tab.
- 5Optional: click "Sign in" inside the widget to sync budgets across devices.
Get your evenings back.
Auto-pace, smart-allocate, and let the AI strategist do the rest.